CSC's July Report: $355 Million in NIL Deals Cleared Since NIL Go Launched
By faNILy Team ·
The College Sports Commission released its latest look at NIL Go this week, and it's the clearest picture yet of how the deal-review system has worked since it launched last summer.
The headline numbers
From NIL Go's launch in summer 2025 through July 1, 2026, according to Business of College Sports:
- 34,195 deals approved, worth $355.24 million
- 1,812 deals rejected, worth $89.85 million
Calendar year 2026 alone, through July 1:
- 16,874 deals cleared for $228.03 million
- 1,288 deals blocked for $74.91 million
Quick math: the large majority of deals get approved. But rejected deals are much bigger on average: roughly $50,000 per rejected deal versus about $10,000 per approved one. In other words, it's the bigger deals that tend to get stopped.
How fast are approvals?
Speed has been a sore spot. The CSC said 41% of deals submitted to NIL Go are resolved within 24 hours and 63% within seven days, measured from when complete information is submitted.
That last part matters. If you're an athlete, incomplete paperwork is the easiest way to slow down your own deal.
The new review threshold
The report also noted a policy change. As of July 1, deals worth between $600 and $15,000 with associated entities skip compensation-range review until an athlete exceeds $50,000 in those deals for the academic year, according to a June 23 CSC memo. That should take a lot of smaller deals out of the slow lane.
Arbitration: one loss, one win for athletes
The report highlighted two recent arbitration cases:
- Nebraska (May): An arbitrator upheld the CSC's rejection of NIL deals between Nebraska football players and Playfly Sports, ruling they amounted to "warehousing rather than the direct activation of NIL rights," CBS Sports reported.
- Georgia (June): Two Georgia athletes' deals were cleared, and the CSC revised its compensation model.
The Georgia case is worth a closer look. The CSC had initially said the two Bulldogs' deals fell outside the allowable compensation range. After new data came in from other submitted deals, the CSC updated its model and cleared them, and the arbitrator upheld the revised decision on June 5, Yahoo Sports reported. CSC CEO Bryan Seeley said, "When additional data showed these deals were within range, we acted immediately to clear them."
What it means for athletes and families
- Most deals go through. The odds are good for legitimate, well-documented deals.
- Documentation is everything. The approval clock really starts when your submission is complete.
- The model can move. The Georgia case shows the CSC's compensation ranges update as more deal data comes in.
What it means for fans
For fans, this is the plumbing behind the headlines. When you hear about a big NIL deal, there's now a review process deciding whether it holds up. And as more everyday deals, the smaller ones under $15,000, move through faster, it gets easier for athletes to do business with local companies and the fans who follow them.
The next report should be interesting. It'll be the first to capture the summer rush that comes with year two of revenue sharing.
Sources
- College Sports Commission releases July 2026 report on NIL deals (Business of College Sports)
- Memo: Update on NIL Deal Review and Agent Agreements, June 23, 2026 (College Sports Commission)
- This Georgia NIL deal was flagged. Then the rules moved (USA Today Sports via Yahoo Sports)
- CSC wins arbitration over Nebraska football NIL deals (CBS Sports)
