Today's the day. faNILy is officially live as of Sept. 3, 2026.
We built faNILy around a simple idea: fans want a real connection with the college athletes they cheer for. So we made a place where fans can find those athletes and engage with them directly.
What faNILy is
faNILy is a fan-to-athlete NIL platform. Fans 18 and older can follow college athletes and buy digital content and experiences from them. It's commercial and it's direct: a fan makes a purchase and gets something from the athlete in return.
Why we built it
College fandom runs deep. Fans buy the jersey, make the road trip and refresh the box score long after the game ends. That energy is the reason college sports feel the way they do.
We think that energy deserves a simple, direct outlet that connects fans with the athletes themselves, including athletes who aren't household names. A walk-on, a volleyball setter or a sophomore reliever has fans, too.
How it works, in plain terms
- Follow. Fans find the college athletes they care about and follow them.
- Buy. Fans purchase the digital content and experiences those athletes offer.
- Engage. Every purchase is a direct, commercial connection between a fan and an athlete.
We'll keep things clear and honest along the way. When fans buy something on faNILy, they're making a purchase, plain and simple.
What's next
Launch day is the start. Over the coming weeks we'll share news and explainers from around college sports right here on the blog, covering the NIL landscape, the business of college athletics and what it all means for fans and athletes.
If you're a fan, come follow the athletes you care about. Welcome to faNILy.