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News, stories, and updates from faNILy - the platform connecting fans, athletes, and partners.
The men's NCAA Tournament averaged 10.1 million viewers through the first two rounds, the most ever for that stretch. Here's what the numbers say about fan attention, and why it matters for athletes in the NIL era.
Kentucky's Otega Oweh banked in a half-court shot to force overtime against Santa Clara, then scored 35 in the win. Within days he'd signed NIL deals with Buffalo Wild Wings and TurboTax. Here's why speed matters in March.
No. 14 Kennesaw State trailed by 14 with under seven minutes left, then rallied to make No. 3 Gonzaga sweat before falling 73-64. Four Owls scored in double figures in the program's second NCAA Tournament game.
Texas quarterback Arch Manning announced an NIL partnership with Google Gemini, adding to a portfolio that already includes Red Bull, Uber and Raising Cane's. His approach: get the deals done before the season starts.
Women's teams are earning NCAA Tournament units for just the second year, and the NCAA added more for deep runs. Meanwhile, brands from Jordan to NYX are betting on women's stars. Here's what's different this March.
Kennesaw State beat Louisiana Tech 71-60 to win its first Conference USA tournament title and grab an automatic NCAA bid. The 14th-seeded Owls will face No. 3 Gonzaga on Thursday in Portland.
Every NCAA Tournament game a team plays is worth more than $2 million to its conference, paid out over six years, and the NCAA just added more units for deep runs. Here's how March Madness money works and how it connects to the new era of athlete pay.
This week's NIL Go report showed collective-linked deals swamping the system. Here's a plain-English breakdown of how the College Sports Commission sorts NIL deals, and where everyday fan-to-athlete purchases fit in.
The College Sports Commission says NIL Go has approved $166.5 million in deals since launch. It also says deals tied to collectives and other associated entities have surged, and that's slowing reviews down.
