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The College Sports Commission says schools paid about $1.8 billion directly to nearly 35,000 athletes in 2025-26, the first year of revenue sharing. Here's the breakdown and what could change next.
faNILy Team ·Stanford announced a DoorDash deal it calls the largest sponsorship agreement in school history, with jersey patches across at least 15 sports. Add Minnesota's helmet logo with Visible, and corporate branding on college uniforms is here.
faNILy Team ·Nike signed 18 Alabama athletes and LSU announced 40 athletes in Nike's Blue Ribbon Elite NIL program, spanning football, softball, gymnastics, volleyball and more. Here's how the program works and why it's notable.
faNILy Team ·Texas quarterback Arch Manning signed an exclusive trading card and autograph NIL deal with Topps, moving over from Panini. It's another sign that collectibles are one of the clearest ways fans buy into a college athlete's brand.
faNILy Team ·Between a pending Senate bill, a White House order, and the NIL Go clearinghouse, the rules around athlete pay can feel like alphabet soup. Here's a short, plain-English cheat sheet before games start.
faNILy Team ·Opendorse's annual NIL report estimates a $4.5 billion market for 2026-27, up 50% from its previous estimate. Here's what the company's numbers say about commercial deals, conference gaps and top earners.
faNILy Team ·The College Sports Commission's latest report shows NIL Go cleared 5,531 deals worth $75.85 million in March and April, nearly double the year's first two months. Rejections jumped too. Here's what the numbers say.
faNILy Team ·Kentucky's Otega Oweh banked in a half-court shot to force overtime against Santa Clara, then scored 35 in the win. Within days he'd signed NIL deals with Buffalo Wild Wings and TurboTax. Here's why speed matters in March.
faNILy Team ·Every NCAA Tournament game a team plays is worth more than $2 million to its conference, paid out over six years, and the NCAA just added more units for deep runs. Here's how March Madness money works and how it connects to the new era of athlete pay.
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